BILL ZIMMER
The best idea is the one that gets results
Let's talk about text, baby.
I write SEO-friendly articles, blogs and white papers. People read them and get smarter.
The danger of falling in love with your own ideas
There are exactly zero creative directors who wake up in the morning and say, “Gee, I’d love for my customers and clients to hate me forever.” So why do major companies like Pepsi, Nivea, Sony, Bud Light and now Shea Moisture continue to stumble? Why does the list of “tone-deaf” ads continue to grow?
Pitching in
Leaders are responsible for making decisions. But what happens when the leader is in a meeting…traveling…or simply needs a break? Many teams stop the presses. They halt their organization’s progress on all fronts until they can get their leader to weigh in. Is that an effective way to accelerate success?
Best business meeting spots in London
London is an international business hub. Which means it can be overwhelming to comb through all the potential venues that are suitable for client meetings and entertainment. Good thing we already took a tour and can tell you our favorite business meeting locations in London.
International business travelers: The biggest mistake you're probably making
When your job involves international travel, you get pretty good at it. But if you’re still booking your trips through traditional travel websites, you’re making a huge mistake and you don’t even know it.
What business are you really in?
To sustain success in business and in life, you must constantly consider new perspectives. If you look at your association's business model through a new lens, you may discover opportunities that transform how you think about what you do.
Content marketing lessons from a copywriter
You're pretty smart. And you're about to get three times smarter. You see...content marketing can easily generate 300% more leads than traditional marketing. Interested?
Nobody cared: Your marketing nightmare
Ugh. Like a meteor that quickly dissipated in the Earth's atmosphere—your marketing campaign displayed flashes of brilliance but, ultimately, had no impact. Worst. Feeling. Ever. But your marketing strategy was perfect, wasn't it?
Why you can and should write
Not gonna lie. Writing is tough. It's a heck of a lot easier to come up with an excuse. There are a million of them. I know because I've used them all.
Fix your member retention problem now
Member retention—that is, keeping members actively engaged in your organization—should be one of your top priorities. But, is it? Perhaps not.
What to do if you get into an accident
If you or someone you know were recently involved in a car accident, you are likely feeling frustrated and anxious. It doesn't matter whether it was your fault or not. You certainly weren't planning on any of this happening, and now you have to deal with the consequences. For what it's worth, you're not alone.
Study on sustainable agriculture unearths human rights struggle
Geoarchaeologist Dr. Sheryl Luzzadder-Beach decided to fight back after witnessing blatant disregard for human rights.
Science and human rights—striking a necessary balance
As scientific professionals, our work can have profound effects on human rights. Dr. Bruce Friesen, Associate Professor of Sociology at the University of Tampa, explains why he joined the only scientific coalition with a human-rights based approach.
Provisioning: The new science of used vehicle sourcing and sales
These days, dealers are looking for every edge to find quality inventory for their lots. Americans are holding onto their cars longer than ever, causing higher prices at auction and a smaller crop of quality vehicles on which you can bid.