I write articles, blog posts and white papers that are optimized for search engines
When your job involves international travel, you get pretty good at it. You learn to pack only the necessities. You have TSA PreCheck and Global Entry Status to... READ MORE
To sustain success in business and in life, you must constantly consider new perspectives. If you look at your association’s business model through a new lens, you may discover... READ MORE
You're pretty smart. And you're about to get three times smarter. You see...content marketing can easily generate 300% more leads than traditional marketing. Interested? READ MORE
Ugh. Like a meteor that quickly dissipated in the Earth's atmosphere—your marketing campaign displayed flashes of brilliance but, ultimately, had no impact. Worst. Feeling. Ever. But your marketing strategy was perfect, wasn't it? You identified the... READ MORE
Not gonna lie. Writing is tough. It's a heck of a lot easier to come up with an excuse. There are a million of them. I know because I have used them all. "I don't know what to write about...There are more important things I should be doing with my time...I should probably check all the batteries in my smoke alarms instead..." What's your excuse? READ MORE
Member retention—that is, keeping members actively engaged in your organization—should be one of your top priorities. But is it? Perhaps not. When asked if their retention rates increased or decreased... READ MORE
If you or someone you know were recently involved in a car accident, you are likely feeling frustrated and anxious. It doesn’t matter whether it was your fault or not... READ MORE
Social media trends come and go, but the core principle of social networking remains. It's all about making connections. For a dealership, the goal of social networking is to... READ MORE
These days, dealers are looking for every edge to find quality inventory for their lots. Americans are holding onto their cars longer than ever, causing higher prices... READ MORE
Did you know there are about 300 million mobile phones in the United States active today? That's practically one for every American. We rely on smartphones to... READ MORE
For used car dealers, the Internet is the great equalizer. It doesn’t matter if you’re selling 10 cars or 1,000. Consumers want the best car no matter who sells it. That means... READ MORE
Selling cars consistently is a craft few can master. It takes someone with the right combination of character and confidence to close deals. However, most... READ MORE
The best way to sell used cars is to reach more potential buyers, and today’s used car business is primarily online—80% of consumers use the Internet to... READ MORE
You don't have to spend a lot of time or money to be successful selling cars online. You just need to know where to focus your efforts. Then, you'll be able to sell... READ MORE
It never eats or sleeps, and it never stops working for you. Indeed, your website is the hardest working member of your sales force. And, it can change the way you... READ MORE
Temperature isn't the only thing falling this holiday season. Used-car prices are decreasing too. In fact, prices could dip nearly 5% between... READ MORE
They're talking about you right now. It's true. Consumers are using social media—Facebook, Twitter and YouTube—to evaluate dealers and buy used cars. Who's in charge... READ MORE
Anyone can sell cars using the Internet, but those who are most successful give buyers the right information during the shopping process. Sellers can break through... READ MORE