Science Advances

You know what? The Internet really messed up a lot of business models.

For centuries, scientific journals and the breakthrough research they contained were only available to paying subscribers. Now, everyone expects information to be free and instantly available. 

With the launch of Science Advances, the Association for the Advancement of Science (AAAS) is giving the people what they want. It's their first open-access journal. 

What I Did

I helped create the tagline and marketing materials for the launch of the new journal.

The T-Rex ad shown here was part of a series (and a tip of the cap to the iconic 1970s Airbus campaign). Though, I only saved this one execution. Dangit!

Talents exercised for this project:

• Naming
• Brand Identity
• Writing & Creative Direction
• Marketing Strategy
• Optimism